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Last year, documents for a standalone Facebook mobile photo sharing app were attained by TechCrunch. Now it seems Facebook would rather buy Instagram which comes with a built-in community of photographers and photo lovers, while simultaneously squashing a threat to its dominance in photo sharing.
At 27 million registered users on iOS alone, Instagram was increasingly positioning itself as a social network in its own right — not just a photo-sharing app. With the Instagram for Android launch last week, Instagram was going to get to 50 million registered users in a heartbeat after racking up more than 1 million in the first 24 hours.
These people asked for anonymity, as they are not authorized to speak to the press about Facebook. Even since Twitter launched in , Facebook had viewed it as its main competitor. The San Francisco micro-blogging startup was the only other real name in social at the time, although with a much smaller userbase. By the end of , Facebook boasted million monthly average users according to its S1 filing, while Twitter reportedly claimed over million. By the end of the year, Google claimed 90 million monthly active users for the service, according to executives on an earnings call.
Zuckerberg and company had made an early bet on a web-based technology called HTML5, which was supposed to work equally well on different mobile platforms and not require a lot of customization work for each one. But it had become clear that HTML5 apps did not perform as well as apps written specifically for each platform.
In , Facebook's mobile apps ran slow and felt bloated. The company needed to improve its app and pivot to mobile, where the company projected future growth to be. To optimize the app and grow on mobile, the company decided to spin out different features and make them their own apps.
The most well-known of these spin-offs was Messenger, released in August , which let Facebook users chat with one another. The company also decided to spin out a photo app and began to work on it in , according to multiple sources. Reddit Pocket Flipboard Email. This article originally appeared on Recode. Next Up on Recode. The Latest on Vox. Why Biden has disappointed on immigration By German Lopez.
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