With our newest tools, we can help your brand schedule content through an easy process. By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.
Get a hands-on look at these features and more with a day free trial of Sprout. The larger your follower count grows organically , the more buyers and interested customers you will have. The best way to get customers to follow you is to get in front of them and be present. You can also hold Instagram contests to get your brand. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.
A post shared by Urban Outfitters urbanoutfitters. Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.
Real people have the ability to share, like, comment and engage with your Instagram posts. For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers. How are people going to find an account unless you promote your Instagram?
Make sure your Instagram account is listed with your website and other social networks. Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you.
Your post will also appear on the Tagged in tab of their Instagram profile. You can also tag relevant users in your Instagram Stories. Then, they can re-share the content to their own Story with just a couple of taps. If they do so, everyone who views their Story sees your username and can click through to your account.
Tagging someone just to get their attention is not a great idea. Only tag those who are featured in your photo or are relevant to the content of your post. Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more. For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.
Source: visittheusa on Instagram. You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. Social listening is a great way to find conversations relevant to your brand. And from there you can easily identify influential users a. This appears in your feed between posts, or on the right side of the screen on a computer.
Your follower ratio is important for credibility. Your follower ratio is the number of people who follow you compared to the number of people you follow. Like all social media networks, Instagram is about the communities built within it. You want to engage with those communities. Get involved by liking, commenting on, and sharing content from other credible users in your community. The right kind of collaboration could help everyone involved get more Instagram followers.
Think about brands or other businesses you already collaborate with in other ways, like in a local business improvement association or shopping area.
How could you work together on Instagram? One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of borntobeadventurous.
A post shared by Rocky Mountain Soap Company rockymountainsoapco. Simply put, if you want more Instagram followers, you need to use Instagram Stories. People who use Stories are highly engaged. According to Instagram, one in three stories results in a direct message. Use the hashtag and location features in your stories to expose them to people who do not already follow you. This is still an underused way to get followers on Instagram for free.
Instagram Stories offer plenty of interactive features to get users engaged, like poll, question, and chat stickers. If users come across your Story from a hashtag or location page, that immediate opportunity to engage is a great way to make them want to learn more about your brand by giving you a follow. Stories highlights give you an opportunity to introduce your brand to people who visit your profile. Pack those highlights with loads of great info and content to show new visitors exactly why they should click Follow.
Make great use of the cover photos on your highlights , too. Porter Airlines does a great job with custom icons featuring their cute mascot. Source: porterairlines on Instagram. Instagram is the perfect place to take advantage of live video, a trend that is continuing to grow on social media. Through interactive features like questions and comments, you can engage with viewers in real time, creating more of that precious engagement that can help boost your reach.
When the live video ends, you can let it disappear, choose to make it available for replay on your Story for 24 hours, or add it to IGTV. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers. For example, Design Emergency hosts a weekly Instagram Live in which they use Go live with a friend to interview key figures in the design world, and Wine Spectator is hosting a series featuring winemakers.
A post shared by Design Emergency design. While both of the series mentioned in the previous tip are presented on Instagram Live, they are also posted to IGTV after the live conversation ends. IGTV videos can be up to an hour long, allowing you to explore topics in-depth. You can also create an IGTV series, which encourages viewers to follow your account rather than simply watching a video and moving on. IGTV posts appear four times larger than photos on the Explore tab, making new potential followers more likely to click on your content.
Those posts with puppy ears? Those are done with an AR Augmented Reality filter. Those use AR filters too. Any Instagram user can now create an AR filter. The filters that you create will live in a section of your Instagram profile marked by a face icon. If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.
How does creating an AR filter help you get more Instagram followers? Whenever anyone uses your AR filter, your account name appears in the top left corner. Source: gucci on Instagram.
Your existing followers want to see content from you. So giving your existing followers something great to interact with can help bring in new Instagram followers too. Learn more Using Instagram can be confusing sometimes, especially when you're new to the app. Following people is a major part of the site, and can become hard if you just joined. Luckily, this wikiHow teaches you how to follow friends, celebrities, and organizations on Instagram.
Open the Instagram app. Tap on the search tab magnifying glass. Type the name or username of the person you want to follow. Did this summary help you? Yes No. Log in Social login does not work in incognito and private browsers. Please log in with your username or email to continue. No account yet? Create an account. Edit this Article. We use cookies to make wikiHow great. By using our site, you agree to our cookie policy.
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You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Caroline Forsey cforsey1. Over the past few years, Instagram has seen exponential growth -- from one million users in December to over one billion in If you're interested in getting an Instagram account, or just created one but aren't sure how to use it, you're in luck. Here, we're going to cover all the basics, so you can see why Instagram is the top social media platform for engagement today.
Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares. It's hard to remember a time before Instagram. If you're not part of the one billion on Instagram, you might want to reconsider. The app is a great chance to stay apart of friends' lives -- when I want to see how my college friends are doing, I don't check Facebook, I check Instagram.
Plus, you can follow your favorite celebrities or political figures to see candid photos of their everyday lives. Additionally, it's a phenomenal platform for investigating what other brands are doing -- for instance, Nike uses the Instagram Stories' feature to promote inspirational athlete stories you won't find anywhere else. When your account is created, you'll want to adjust your notifications so you only receive the information you want.
For instance, you can choose to receive notifications when you get likes from everyone -- but, alternatively, you might decide to only receive notifications when you get a like from someone you follow.
Or, you might turn off notifications for likes altogether. If you're overwhelmed by that list, I get it -- I am, too. If you're unsure what notifications you want to receive, you might start with your notifications on "From Everyone", and if certain notifications begin to annoy you, you can turn them off later.
Go to your personal account which you'll find by pressing the person icon at the bottom right of your screen.
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